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IRM's MARKET ENTRY JAPAN program is a comprehensive, efficient, moderately-priced action package. Designed to assist International businesses in their efforts to successfully penetrate the lucrative Japanese market.
MARKET ENTRY JAPAN provides you with effective, results-oriented services at reasonable cost, through application of the following steps, as selected by the client, accordmg to the desired objectives.
FACTS:
Better-informed Japanese consumers are belatedly realizing the advantages
to be gained from purchasing and using imported products and services; across
the price spectrum.
They now enjoy tremendous purchasing power, due to the unprecedented strength
of the yen against other currencies, especially the dollar.
Japanese companies are desperately seeking competitively-priced foreign products,
components, parts and services, in efforts to reduce costs and survive.
They are moving, in droves, toward offshore manufacturing, on their own,
or through strategic alliances with overseas partners; thus generating a
plethora of new opportunities for foreign firms.
The Japanese government is under enormous pressure, both internally and
externally, to deregulate the domestic market and boost consumption. Hence,
creating a swiftly growing capacity for imports.
Foreign governments are also keen to assist their own domestic businesses'
efforts to crack the potentially lucrative Japanese market.
STEP I:
Diagnosis of the Japanese market's potential for your company's products
and/or services. A crisp survey will be conducted, covering the key factors
of your targeted market,
Including:
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Market size and significant trends
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A profile of market segments
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A profile of the distribution system
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A profile of major competitors
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Import regulations/tariffs
Based on this research, a succinct report describing the potential market
for vour company's products/services will be provided.
STEP II:
In-depth Market
Analysis
Once the client has concluded that the Japanese market is prospective, a
comprehensive, detailed analysis, combined with an optimum marketing strategy
package, shall be conducted and prepared. IRM's consultants are then
well-prepared to proffer the following services:
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Consumer, Industrial and Distribution Analyses
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Product/Concept Analysis
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Media Research
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Analysis of How the Japanese Public Perceives Your Corporate/Brand Image
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Strategic Recommendations for
Optimum Market Penetration
Research Methodology:
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Personal Interviews
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Telephone Interviews
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Direct Mail Surveys
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Statistical Data Analysis
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Consumer Product/Service Evaluation Clinics
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Professional, Academic, Industrial or Consumer Focus Sessions
STEP III:
Implementation
Efficient, practical and effective services regarding the implementation
of MARKET ENTRY JAPANinclude:
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Assistance in establishing optimum operation in Japan
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Potential joint-venture partner quest, scrutinization and orchestration
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Acquisition search and arrangements
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Site selection and plant location
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Evaluation of potential importer/distributor candidates
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Executive and Japanese staff recruitment
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Executive accommodation arrangements
Pertinent fees quoted, and duration of service delineated, prior to services
being rendered.
STEP IV:
Follow-up Provisions IRM will provide the client with assistance as required with:
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Act as the representative office or liaison office of the client in Japan
while the client is preparing for the establishment of its own operation
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Promotional marketing arrangements
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Government-lndustry-lnvestor Relations and Public Relation
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